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Streetwear Essentials

Streetwear Essentials is a course for individuals interested in developing an understanding of the industry, its scope and breadth, and how all the parts work together to explore while identifying the best career path for them in that industry. Streetwear is a broad and imperfect label — its meaning malleable, often debated, endlessly re-imagined, and imbued with race and socioeconomic undertones. Students gain a basic understanding of the career options, terminology, and general knowledge needed to take on an entry-level role in the industry or even start a brand of their own. This course provides students with real world projects and experiential learning opportunities to prepare them to work in the streetwear industry. 

Students take this course so that they can:

  • Begin a career as an entrepreneur in the streetwear industry

  • Research, design, and develop a range of products

  • Understand personal style and what it represents for the individual

  • Create a communication strategy for a range of products and brand identity

  • Understanding the geographical and cultural development of streetwear and its impact on other sectors

  • Master the basics of manufacturing, distribution and retail

  • Acquire the terminology and industry best practices necessary to work at a streetwear brand

Streetwear Essentials consists of five course modules:

  • Streetwear Origins

  • Designing Streetwear

  • Marketing, Branding, and Visual Communication

  • The Future of Streetwear, Retail and Distribution

  • Business and Entrepreneurship

The course is built on video lectures by faculty and practitioners. We use a two-camera setup, but for each course we filmed in a manner appropriate to the overall course concept. For this course, we wanted a full-body shot of each designer or expert

The course is built on video lectures by faculty and practitioners. We use a two-camera setup, but for each course we filmed in a manner appropriate to the overall course concept. For this course, we wanted a full-body shot of each designer or expert seated on a modern chair in a white, gallery-like space to highlight the experience of listening to an artist in a studio.

Courses use the LearnDash LMS. From the course page, students can access the learning modules (5-6 per course).

Courses use the LearnDash LMS. From the course page, students can access the learning modules (5-6 per course).

Courses use the LearnDash LMS. Left-hand navigation leave the majority of the screen free for the video or other course content.

Courses use the LearnDash LMS. Left-hand navigation leave the majority of the screen free for the video or other course content.

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project.

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project.

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project. Students also see each other's w

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project. Students also see each other's work in a gallery and may upvote their favorites.

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project.

For each module, I designed 1-2 activities based on a real-world skill needed within the profession, creating templates and examples for the students as needed. These activities build toward a final capstone project.

Teaching points that require more explanation than possible in B-roll receive on-page support as text, image, or infographics.

Teaching points that require more explanation than possible in B-roll receive on-page support as text, image, or infographics.

Though focusing on the singular figure of each speaker, the course content is elucidated and expanded with scenes from the works being discussed, on-screen definitions, and illustrative B-roll.

Though focusing on the singular figure of each speaker, the course content is elucidated and expanded with scenes from the works being discussed, on-screen definitions, and illustrative B-roll.

Students can also navigate 360 VR tours of retail spaces and designers’ studios. Clicking on highlighted objects provides course content related to that element in the space.

Students can also navigate 360 VR tours of retail spaces and designers’ studios. Clicking on highlighted objects provides course content related to that element in the space.

Though focusing on the singular figure of each speaker, the course content is elucidated and expanded with scenes from the works being discussed, on-screen definitions, and illustrative B-roll.

Though focusing on the singular figure of each speaker, the course content is elucidated and expanded with scenes from the works being discussed, on-screen definitions, and illustrative B-roll.

Knowledge-check quizzes might have a bad reputation, but any moment of questioning is also a teaching opportunity. They are used throughout to A) reinforce needed factual knowledge, B) encourage learners to consider points of differentiation other th

Knowledge-check quizzes might have a bad reputation, but any moment of questioning is also a teaching opportunity. They are used throughout to A) reinforce needed factual knowledge, B) encourage learners to consider points of differentiation other than presented in the course materials, or C) ask learners to extrapolate from what they’ve learned to new situations.

Knowledge-check quizzes might have a bad reputation, but any moment of questioning is also a teaching opportunity. They are used throughout to A) reinforce needed factual knowledge, B) encourage learners to consider points of differentiation other th

Knowledge-check quizzes might have a bad reputation, but any moment of questioning is also a teaching opportunity. They are used throughout to A) reinforce needed factual knowledge, B) encourage learners to consider points of differentiation other than presented in the course materials, or C) ask learners to extrapolate from what they’ve learned to new situations.

Original and subject-area specific definitions of key terms are available by mouseover throughout the course.

Original and subject-area specific definitions of key terms are available by mouseover throughout the course.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.

A well-researched interactive timeline gives the student extensive historical setting for the industry and helps contextualize the milestones discussed in the video lectures.